What baffles me is why journalists always include a list of famous people that use the latest miracle cure. Am I supposed to be swayed because a famous actor uses these bandages?
JohnD said,
Yes!
Be honest. If a friend you trust recommends something, you are going to be well disposed towards it. The whole PA business promotes celebrities as ‘friends’, who you call by a personal or nickname, whose slightest personal detail and life history you know, or at least you know one that they want you to know. How many people do you work with who you ‘know’ that well?
Frank said,
What baffles me is why journalists always include a list of famous people that use the latest miracle cure. Am I supposed to be swayed because a famous actor uses these bandages?
JohnD said,
Yes!
Be honest. If a friend you trust recommends something, you are going to be well disposed towards it.
The whole PA business promotes celebrities as ‘friends’, who you call by a personal or nickname, whose slightest personal detail and life history you know, or at least you know one that they want you to know. How many people do you work with who you ‘know’ that well?